It's been a busy six months for cell phone manufacturers.
First came Apple with the iPhone 8 followed by the highly awaited iPhone X. Google chimed in with its Pixel 2. Now it's Samsung's turn to join the party.
The new Samsung Galaxy S9 and S9+ are ready for your chatting, texting and viewing pleasure.
While the phones are not "game changers" they do represent some large steps in improvements, ones that Samsung says matter most to consumers.
The phones are the same size as their predecessors, the S8 and S8+. The screens are slightly bigger and brighter.
An advanced camera is on-board along with stereo speakers.
Some new fun add-ins Samsung believes users will greatly enjoy are improved slow motion video, AR emoji and photo language translation.
Like other Samsung phones the S9s are water resistant. They include an infinity display, a headphone jack and wireless charging.
Better audio is promised for audio streaming and the video can be made slow, no we mean really slow. Slower than that actually.
Cell phone cameras keep getting better and better and the S9s click along the same path. Like their recently upgraded competitors the devices take sharper photos in more challenging light.
The phones have a dual camera with a new dual aperture that adjusts to light like the human eye. Need more light you can have it. Need less light you can have that too.
The improved camera will help with your video shooting. In fact there is a slow motion tool that can take videos 32 times slower than normal.
The slower video can give you some unusual shots. Whatever the result Samsung will automatically match with it some music to go along with the look and feel of your efforts.
Shoot something festive and you will get some upbeat sounds. Take something a little more serious and Samsung will match that as well. The music can be adjusted as necessary.